B2B PRODUCT AND SERVICE BUSINESS OWNERS
Transform Your Email Marketing into a Powerful Business Growth Engine
We will book you 5-10 sales meetings each month on a pay per show basis.
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Some clients we've worked with
B2B companies often stumble over similar hurdles in client acquisition without realising the compounding effects on their growth and market position. At ORTUS, we've pinpointed these critical areas and have developed strategies to help overcome them.
Using Generic, One-Size-Fits-All Email Templates
Many B2B companies fall into the trap of using generic email templates that fail to resonate with their audience. These templated emails lack personalisation and do not consider the unique interests, needs, and pain points of different segments of the audience.
ORTUS Solution: We craft personalised emails that speak directly to each segment of your audience. By leveraging data and insights about your target market, we ensure that every email feels relevant and valuable to its recipients, significantly increasing engagement and conversion rates.
Bombarding Prospects' Inboxes
Another mistake is overwhelming prospects with too many emails, which can lead to annoyance, disengagement, and increased unsubscribe rates. Sending emails too frequently without considering the recipient's interest or engagement level can harm your brand's reputation and customer relationships.
ORTUS Solution: We employ a strategic approach to email frequency, carefully timing our communications to ensure they are anticipated and welcomed by the recipients. Our focus is on quality over quantity, ensuring each email adds value and strengthens the relationship with your audience
Lack Of Role Clarity Between Marketing And Sales
When marketing and sales departments lack clear role distinctions, it can lead to inefficiencies, diluted efforts, and missed opportunities for growth. This lack of clarity often results in overlapping responsibilities, misaligned goals, and a fragmented approach to customer engagement and lead generation.
ORTUS Solution: We act as your dedicated lead generation partner, filling the gap in your team's expertise or bandwidth. With a sole focus on identifying, nurturing, and delivering qualified leads, we enable your sales and marketing teams to concentrate on their core functions.
Lack Of Consistent Lead Flow
It's a common hurdle that can make your sales pipeline feel like a rollercoaster, leading to revenue that's just as unpredictable. The key to sustainable business growth is a reliable stream of new leads, something many B2B businesses struggle to maintain.
ORTUS Solution: Once we have found and warmed up leads for you, making sure they're genuinely interested and ready for the next step, we hand them over to you. You'll be picking up a conversation with leads who are already informed, engaged, and much closer to making a decision. We do the heavy lifting of warming them up, and you get to focus on what you do best—sealing the deal on the sales call.
Over Reliance On Referrals And Word Of Mouth
Many B2B companies find themselves trapped in a cycle of dependency on referrals and word-of-mouth marketing, leading to an unpredictable sales pipeline. While these methods have their merits, solely relying on them can result in feast-or-famine cycles that hinder consistent growth and scalability.
ORTUS Solution: We address the unpredicted ability by employing our custom tech stack for improved email deliverability and adopting a value-based approach to enhance engagement. Our targeted campaigns broaden your lead sources, ensuring a steady, qualified influx for a more predictable pipeline.
